In Brief

Starbucks has unveiled protein-infused lattes and cold brews, adding a health-focused twist to its popular coffee lineup.

Key Points

  • Starbucks has launched protein-infused lattes and cold brews nationwide.
  • The drinks target health-conscious consumers seeking functional benefits.
  • Early reviews are mixed but lean positive, citing flavor and satiety.
  • The company may expand offerings based on customer demand.

SEATTLE, WA — September 29, 2025— Starbucks has officially introduced a new range of protein-infused beverages, aiming to meet the growing demand for functional and health-conscious menu options. The launch, announced this week across U.S. locations, includes aProtein Latte and a Protein Cold Brew, offering customers both energy and nutritional balance in one cup.

Starbucks says the decision comes after repeated customer feedback and evolving wellness trends.

“Our customers are increasingly looking for ways to make their favorite drinks work harder for them,” said a Starbucks spokesperson. “With protein-infused options, we’re blending flavor, function, and convenience.”

The Protein Latte features the chain’s classic espresso combined with milk and an added protein boost, available hot or iced with up to 20 grams of protein. Meanwhile, theProtein Cold Brewoffers a chilled alternative made with cold brew coffee, plant-based milk, and added protein.

Health experts note that the move reflects a larger trend in the coffee industry, where consumers are seeking beverages that go beyond taste. Nutritionists suggest that protein-based drinks can support satiety and muscle recovery, though they also caution customers to consider sugar levels depending on customizations.

Customers have already taken to social media to share early reviews, praising the drinks as “smooth and filling.” Others remain skeptical about whether the taste matches traditional Starbucks favorites.

Starbucks plans to monitor consumer feedback closely, with executives hinting at the possibility of expanding the line if demand grows.


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